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Malt Liquor Marketing in Inner Cities: The Role of Neighborhood Racial Composition

NCJ Number
234400
Journal
Journal of Ethnicity in Substance Abuse Volume: 10 Issue: 1 Dated: January-March 2011 Pages: 24-38
Author(s)
Pat McKee; Rhonda Jones-Webb; Peter Hannan; Lan Pham
Date Published
March 2011
Length
15 pages
Annotation

This study examined outdoor advertisements for malt liquor and other alcohol in inner-city neighborhoods.

Abstract

In response to anecdotal reports that African-American neighborhoods are targeted for high-alcohol malt liquor advertising, the authors observed alcohol ads on off-premise alcohol outlets, billboards, and transit structures in 10 U.S. cities over 3 years. Malt liquor ads were prevalent on storefronts, but rare on billboards. Using Poisson regression, the authors found that storefront malt liquor ads were more common in neighborhoods with higher percentages of African-Americans, even after controlling for social and physical disorder. Results suggest that policymakers attempting to reduce malt liquor-related harms may do well to consider regulations that limit storefront advertising exposure. (Published Abstract)

Date Published: March 1, 2011