This study examined outdoor advertisements for malt liquor and other alcohol in inner-city neighborhoods.
In response to anecdotal reports that African-American neighborhoods are targeted for high-alcohol malt liquor advertising, the authors observed alcohol ads on off-premise alcohol outlets, billboards, and transit structures in 10 U.S. cities over 3 years. Malt liquor ads were prevalent on storefronts, but rare on billboards. Using Poisson regression, the authors found that storefront malt liquor ads were more common in neighborhoods with higher percentages of African-Americans, even after controlling for social and physical disorder. Results suggest that policymakers attempting to reduce malt liquor-related harms may do well to consider regulations that limit storefront advertising exposure. (Published Abstract)
Downloads
Similar Publications
- Adverse Childhood Experiences and Current Health Status in a Community Sample of Runaway and Homeless Youth
- Environmental Crime Prosecution: A Comprehensive Analysis of District Attorneys' Efforts in This Emerging Area of Criminal Enforcement
- Use and Effectiveness of Hypnosis and the Cognitive Interview for Enhancing Eyewitness Recall: User's Guide to the Machine-Readable Files and Documentation and Codebook