This guide, developed by the Canadian Resource Centre for Victims of Crime, is intended for use by Canadian victim service provides for working effectively with members of the media. The guide highlights both the positive and negative consequences that victims and service providers should consider before contacting media sources. The guide is presented in two parts. Part I discusses the benefits of media coverage, understanding how the media reports crime, issues of concern to victims of crime, the role of victim service providers in dealing with the media, ethical considerations for the media and victim service providers, and examples of high profile cases. Part II of the guide contains tools for use by victim service providers that focus on how to interact with the media, and specific media tools that can be used to raise awareness of the agencies' services, general victimization issues, and/or the profiles of the agencies. The guide is not intended to replace an agency or organizations existing rules and guidelines, but rather to act as a general information tool to assist service providers in their dealings with victims and the media.