NCJ Number
92632
Date Published
1983
Length
9 pages
Annotation
Following a presentation of the national ad council campaign radio and television announcements soliciting citizen support for alternatives to juvenile confinement in adult facilities, this paper describes the parallel public education efforts of Arkansas, Virginia, Missouri, Washington, and Tennessee.
Abstract
The 1981-82 national public education campaign to remove juveniles from adult jails emphasizes effective alternatives to jails and the role of citizens in helping to solve the problem. The scripts used in 30 and 60-second public service announcements on radio and television are provided. Arkansas, Virginia, Missouri, Washington, and Tennessee are examples of statewide public education efforts interfacing with the national campaign. Arkansas Advocates for Children and Families has promoted and arranged for the use of the national television announcement on three stations in Little Rock and other regional television stations. The Virginia State Advisory Group has been promoting the national ad campaign in that State, and the Division of Justice and Crime Prevention has incorporated the national slides on juvenile jailing and alternatives into a presentation at the State Fair. The Missouri State Advisory Group is developing a statewide public education strategy around the national advertising, adding its own tagline. In Washington State, the Association for Washington Community Youth Services has contacted every media outlet in the State about the announcements, with overwhelming positive results. In Tennessee, the Institute for Children's Resources is engaged in an intensive campaign to create public awareness of the critical nature of the State's juvenile jailing problem. Resource persons and their addresses are listed.