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Implications for College Students Posting Pictures of Themselves Drinking Alcohol on Facebook

NCJ Number
Journal of Alcohol and Drug Education Volume: 56 Issue: 1 Dated: June 2012 Pages: 38-58
Tavis Glassman, Ph.D., M.P.H., M.C.H.E.S.
Date Published
June 2012
21 pages
This study examined the association between college students who post pictures of themselves consuming alcohol on Facebook and the number of drinks consumed per week.
A cross sectional research design was employed to assess whether posting alcohol consumption pictures on Facebook influenced alcohol consumption patterns among college students. Participants included 445 individuals, yielding a 22 percent response rate. Sixty-three percent (n=284) of the sample indicated having an active Facebook account while 33 percent engaged in high-risk drinking. The results revealed that students posting pictures of themselves drinking on Facebook was the strongest predictor of their reported alcohol consumption, controlling for demographic factors. (Published abstract)