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Organizations in the Face of Crisis: Managing the Brand and Stakeholders

NCJ Number
242772
Author(s)
Dennis W. Tafoya
Date Published
2013
Length
195 pages
Annotation
This book, Organizations in the Face of Crisis, offers a new perspective on how organizations handle threats to themselves and their brands.
Abstract
This book examines how organizations behave when handling threats to themselves and their brands times of crises. The book is intended for use by all stakeholders to an organization, including its managers, employees, customers, and clients, as well as researchers from the fields of law, medicine, religion, and law enforcement and regulation. The book examines the effect that a crisis can have on an organization's brand, and how the effect can continue to be relevant to the functioning of the organization long after the crisis has ended. The book has nine chapters that focus on the following main areas: 1) the organization, the brand, and the organization's stakeholders; 2) strategy and the emergent crisis; and 3) implementing the strategy. The four chapters that are included in the first part of the book discuss the relationship between an organization, its stakeholders, and the brand; the nature of organization, brand, and stakeholder a dynamics; and stakeholders, the stakeholder network, and the brand, and how the stakeholder network affects a crisis and management efforts. The three chapters in the second part of the book examine the potential for a crisis to affect an organization, its stakeholders, and the brand; the extent of stakeholder influence on a stakeholder's network equilibrium, brand attractiveness, and crisis management efforts; and how to manage brand trauma. The two chapters in the last part of the book discuss how to build a crisis management and recovery plan, and the emergence of a crisis in complex, adaptive systems. Tables, figures, appendix, bibliography, and index

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