Product counterfeiting has received increased attention due to its economic and public health impact. Media framing of product counterfeiting shapes how the public and policymakers understand the problem. While there is a large body of literature examining crime and the media generally, empirical studies have yet to focus on the media construction of product counterfeiting. This study presents the results of a content analysis using a random sample of newspaper articles referencing product counterfeiting in the New York Times and the Wall Street Journal from 2000 to 2009. Articles were coded for common patterns in sources of information. While the results indicate the presence of a wide variety of themes, product types, and industries, government and business sources are overrepresented among the sources cited, leading to some level of consistency in the presentation of the impact of and appropriate responses to product counterfeiting. Implications for understanding how the public and policymakers understand product counterfeiting are discussed. Abstract published by arrangement with Taylor and Francis.