NCJ Number
36731
Date Published
1975
Length
95 pages
Annotation
THIS TEXTBOOK DISCUSSES THE FOUR PRINCIPAL AREAS OF PUBLIC RELATIONS - ATTITUDE, INITIAL CONTACT, COMMUNICATIONS, AND CONTINUING RELATIONS - AND HOW THEY RELATE TO THE ROLE OF THE PRIVATE SECURITY OFFICER.
Abstract
INDIVIDUAL CHAPTERS COVER IMAGE, EMPATHY, AND PUBLIC RELATIONS WITHIN THE COMPANY; MINORITY, TEENAGE, AND CLIENT RELATIONS; APPEARANCE AND BODY MOVEMENT; PUBLIC SPEAKING; CREATIVE THINKING; OFF-DUTY PUBLIC RELATIONS RESPONSIBILITIES; AND MASS COMMUNICATION. MULTIPLE CHOICE QUESTIONS BASED ON THE TEXT ARE INCLUDED AT THE END OF EACH CHAPTERS. AN ANSWER KEY IS ALSO PROVIDED.