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Selling "Securityware" Transformations in Prison Commodities Advertising, 1949-99

NCJ Number
196268
Journal
Punishment and Society Volume: 4 Issue: 3 Dated: July 2002 Pages: 305-319
Author(s)
Mona Lynch
Editor(s)
Alison Liebling, Richard Sparks
Date Published
July 2002
Length
15 pages
Annotation
The article discusses the trends in marketing tactics used to sell prison supplies to correctional facilities and agencies.
Abstract
The author visited the American Correctional Association 2000 Winter Conference at the Phoenix Civic Plaza and reviewed advertisements in Corrections Today and other corrections industry periodicals and analyzed the methods used to market commodities to corrections agencies. The growth of corrections budgets, the development of the prison-industrial complex and the proliferation of advertisements in corrections periodicals is discussed. Based upon the materials reviewed, the author believes that marketing trends in correctional commodities illustrate trends in corrections management and that the marketing materials show the transition from a rehabilitative, reintegrative institutional style to a segregative, security-oriented model. The author further identifies three distinct marketing periods from the 1940's to the present and discusses how changes in corrections management influenced product offerings and marketing during each of the three periods. 28 References, 6 notes, table