PUBLIC PREFERENCES FOR POLICE/COMMUNITY PUBLIC RELATIONS PROGRAMS

• NCJ Number: 5325
• Journal: Police Chief Volume: 39 Issue: 9 Dated: (SEPTEMBER 1972) Pages: 64-67
• Author(s): B T Olson
• Date Published: 1972
• Length: 4 pages
• Corporate Author: International Assoc of Chiefs of Police
• Publication Format: Article
• Publication Type: Report (Study/Research)

Annotation

CONSUMER PREFERENCE RESEARCH AS A TOOL FOR DETERMINING BEST COMMUNITY POLICE PROGRAMS.

Abstract

THIS ARTICLE DESCRIBES AN EXERCISE IN MARKET RESEARCH TO DETERMINE WHAT COMMUNITY RESIDENTS WANT. IT ALSO EXAMINES HOW SOME POLITICAL CONSUMER DIFFERENCES MAY BE RELATED TO DIFFERENCES IN PROGRAM PREFERENCES.